Dylan Mulvaney, a biological male who identifies as a woman, has proven to be a harbinger of doom for brands in the market. The disastrous partnership between Bud Light and Mulvaney resulted in the beer losing billions within a short span of two months. Executives had to take leaves of absence due to the fallout from this ill-advised marketing venture. The swift decline of Bud Light should serve as a clear warning sign that engaging in woke antics can have dire consequences in the marketplace.
Now, it seems that Mulvaney has set their sights on another victim: Tony the Tiger, the beloved mascot of Kellogg’s Frosted Flakes. Kellogg’s executives have teased the possibility of collaborating with Mulvaney, which raises concerns that Frosted Flakes might meet a similar fate as Bud Light. Mulvaney appeared at the Tony Awards, posing with Tony the Tiger while wearing a black diamond-embellished gown that revealed their shoulders. The iconic red scarf of Tony was replaced with a customized bow tie featuring his name.
It is disheartening to see companies succumbing to the pressure of appeasing the smallest of minorities in America. As the woke Left continues to exert its influence, it is not surprising that even beloved brands like Frosted Flakes are being targeted. The focus on obtaining a favorable LGBT grade from organizations like the Human Rights Council has led to the fear that Kellogg’s might transform its cereals into unappealing products that repel the majority of consumers.
If the woke Left can wreak havoc on the beer industry, it is not far-fetched to believe that they can have a similar destructive impact on the cereal market. Consumers who enjoy Frosted Flakes can only hope that the “new Tony moment” referred to by Kellogg’s senior director of brand marketing is limited to the photo taken on the red carpet and does not involve any detrimental changes to the product. However, given the current climate of corporate virtue signaling, it is a valid concern.
Conservatives should remain vigilant in supporting brands that uphold traditional values and resist the pressures of woke ideology. The market consequences faced by Bud Light and the potential threat to Frosted Flakes highlight the need for consumers to make informed choices and reject brands that prioritize virtue signaling over delivering quality products.